MANITOWOC — They're seasonal and sparkly. Space age.
Campy. Nostalgic. Collectible.
They're aluminum Christmas trees, once made in
Manitowoc and beloved from coast to coast, now dusted
off and enjoyed anew.
The Manitowoc County Historical Society will open a
display of aluminum trees at its Manitowoc County
Heritage Center on Tuesday, Nov. 14.
The exhibit, "Tis the Season; A Celebration of the
Aluminum Tree" will run through Friday, Feb. 2.
"The trees are really great tools for reviving
childhood memories for a lot of people because everyone
who comes through the door and sees the exhibit coming
together says, 'I remember we had a gold one,' " said
Sarah VanLanduyt, executive director of the Manitowoc
County Historical Society.
Even her mother, who lives in Kansas, recalled the
family owning a silver one with a colored light wheel
that turned the tree different colors. Unfortunately,
she didn't hang on to it, VanLanduyt said.
The exhibit in the Robert and Audrey Niquette
Changing Exhibit Gallery will include nine trees from
museum and private collections.
There will be 2-foot, 4-foot and 6-foot trees in
green, pink and silver. One will have a colored light
wheel. The trees will not be decorated.
"The trees themselves will be the centerpiece of the
exhibit," said VanLanduyt. "It's not going to be hugely
interpretive, (the exhibit will) just to show off the
pretty sparkling Christmas trees. It's more an exhibit
to celebrate the Christmas season and highlight the
trees, which have made their way back to popular
culture."
The exhibit was inspired by the huge success of the
2004 book "Season's Gleamings: The Art of the Aluminum
Christmas Tree" by Manitowoc photographers John Shimon
and Julie Lindemann, VanLanduyt said.
The book focused national media attention not only on
the book and its creators, but also on the trees and
Manito-woc, where the most popular model, the Evergleam,
was made by the Aluminum Specialty Co. in the 1960s.
The trees now are being sold at antique stores and
online auctions.
One of the trees in the exhibit is on loan from Jim
Steckmesser, owner with his wife, Dawn, of the Timeless
Treasures store in Manitowoc.
"It was just something I had picked up at an estate
sale many years ago," he said of the 2-foot silver tree.
"The trees were a fad for a while and then faded away.
It went from a fad to a fond memory.
"When people first started getting rid of them, they
were easier to find, but not anymore."
Since his first aluminum Christmas tree purchase,
Steckmesser has managed to acquired three more for his
personal collection and has used them to decorate his
home and store.
Jerry Waak, who formerly worked for the Alumi-num
Specialty Co., shared his knowledge of how the trees
were sold and loaned the museum two Evergleams for the
exhibit, VanLanduyt said.
Others who contributed included Margie Schramm, who
shared her experiences making Evergleam trees and loaned
a tree to the exhibit, and Lisa Genske, who shared
knowledge of the present-day aluminum Christmas tree
market.
The Wisconsin Historical Society in Madison also was
a resource, providing its previous research on Evergleam
tree history and loaning three trees, VanLanduyt said.
The society's Wisconsin Historical Museum put on an
aluminum tree exhibit last year.
"It was very popular," said Joe Kapler of the
exhibit. He is museum curator for the society.
Some visitors had their pictures taken in front of
the trees and others wanted to buy trees from the
museum's collection, Kapler said with a laugh.
The Manitowoc County Historical Society owns a 4-foot
silver tree and hopes to expand its collection.
"We're hoping that the exhibit not only shares the
story of the aluminum Christmas tree, but that people
who see the exhibit might want to donate one of the
trees from their collections to the museum. After all,
this is the hometown. This is where they were made,"
VanLanduyt said.
"We're not just interested in collecting trees, we're
interested in collecting stories, whether (people) made
the tree, whether they had one growing up or whether
they're new collectors."