WFRV 2009 Tank of Gas Away a Huge Success!
WFRV TV PROMOTION: The WFRV 2009 Tank of Gas Away Wisconsin Getaways was a real hit and very successful. News anchors Wendy Neuberger and Tammy Elliott and their crew were in town on May 7, and May 13, to do live promotional shoots, the same day (May 13) as the featured getaway for M-TR. The features were seen on First News from 5 am- 7 am, and 5 pm, 6 pm and 10 pm newscasts. The advertising value of the promo air time converts to $4,875, had we purchased that same amount of advertising air time.
There were twenty four (24):15 promo spots that advertised the M-TR feature. The only cost to the MAVCB was one getaway prize package appropriate for a family of four, including lodging, dining, and entertainment. Staff put together a $650 prize. WFRV marketing reported there were 1672 entries for the getaway.
WFRV.com website included both the promo spots and the live shoots that featured Rahr-West Art Museum, Kurtz’s Deli, Lincoln Park Zoo, Washington House/Ice Cream Sundae, Pinecrest/woodstove cooking, Cedar Crest/backrooms tour, UFO/Kite Festival, Point Beach Energy Center, and Thunder on the Lakeshore/Curt Drumm. The feature is still showing on WFRV
at this link http://www.wfrv.com/content/getaway/manitowoc.aspx
The various promos will be posted to our website and YouTube. Many thanks to the advertisers and getaway donors who supported this project.
HuntFish TV featured Two Rivers Charter Fishing:
Show included segment on other attractions in Port Cities
Charter fishing on Lake Michigan was the focus of a half-hour television show that aired in the summer of 2008 on HuntFish TV.
Andy Loos, owner of HuntFish TV, based in Minneapolis, Minn., visited the Lakeshore area with his crew to film a fishing show with Keith Heberlein of Willie Bee Charters in Two Rivers.
While they were here, they also shot video for a three-minute segment on tourism in the Port Cities which was shown in the middle of the fishing show.
VIC Volunteer Mystery FAM Tour
MAVCB staff hosted a mystery FAM tour for the VIC Volunteers December 1, 2009. The tour was combined with the Annual VIC Volunteer Holiday Appreciation Party.
Our trip began with a tour of Christmas in the Mansion at the Rahr West Art Museum to get us all in the holiday spirit. TBL Business Development welcomed us with a cup of Manitowoc Coffee, a stop at the Manitowoc Store and TWH Gallery of classic diecast models. We also enjoyed a visit to the Hidden Valley Farm & Woolen Mill (near Valders) where we learned about the unique care and processing of wool for warm, cozy gifts and other items. Finally, lunch was hosted at al corso restaurant in Collins. Kathleen, Karen & Heather served as waitresses and treated the volunteers to a delightful and elegant meal.
FAM Tours are a great way to educate our volunteers about new and existing marketing partners.
